Tuesday, May 6, 2014

The Marketing Internship Benefits Everyone


The Canadian Angus Association takes pride in assisting youth and provides opportunities to excel.  This year once again, the CAA offered Marketing Internships to youth in Alberta, Saskatchewan and Ontario. Although I am not an Angus breeder, I could not pass up such an amazing opportunity. I am currently enrolled at the University of Guelph pursuing a Marketing degree and what better way would I be able to gain hands-on experience?  The internship would allow me to interact with Juniors and promote Angus cattle to both youth and breeders alike. It offers practical experience, great mentorship, as well as gaining lifelong connections I would not be able to make anywhere else.


I first applied for the Marketing Internship back in December. Coming from a seedstock farm in Ontario, the description outlined the ideal employment for my summer. As my passion for the agriculture industry evolves, I feel as though it is my job to give back, to promote how much this industry has to offer, the opportunities that await and most importantly, the sense of pride that can be obtained.


Not only was I offered employment through the CAA, but also I was given the opportunity to meet Junior members just like me. Attending Guiding Outstanding Angus Leaders (GOAL) this past February gave me a new outlook on the future of the agriculture industry. Being my first GOAL conference, all of my expectations were exceeded and it was the best experience to say the least!


From the friendships, memories and experiences I have had, I look forward to attending this conference once again next year, as well as many more CJAA events this summer. The opportunities provided by the CAA are second to none. 


Posted by Sophie Wotten
Feedback: swotten@cdnangus.ca

Tuesday, April 29, 2014

Intern Orientation Week


April 21-25 marked the first week of work for the Canadian Angus Marketing Interns, but what a week it was! Orientation was filled with many educational aspects, such as learning about social media, press releases, and talking to the public. We were also fortunate enough to be in Angus Central all week, and met nearly all of the staff. We learned about each department and ways to answer questions we may be asked about each one. 


On Tuesday we had our initial welcome and meeting of the staff as well as introductions to our summer duties. An added bonus was having lunch cooked for us by CEO Rob Smith!


On Wednesday we planned out our schedule and spoke with Belinda Wagner, who is the coordinator for the CJAA and the Executive Director of the Canadian Angus Foundation. We had a brainstorming session on possible ways to promote the beef industry, as well as did our practice press releases.


On Thursday we had the pleasure of learning about the Beef Advocacy Program, as well as the Canadian Cattlemen’s Association.


On Friday we had more scheduling, wrap up sessions, and a mock school presentation to the entire CAA staff, which had many laughs and good times! 


It was great meeting all the knowledgeable and fun people we will be fortunate enough to work with this summer. It was a very successful week, and a great start to what we hope is an even greater summer! 

Posted by Katie Olynyk
Feedback: kolynyk@cdnangus.ca