Friday, May 10, 2013

Katie's Busy Week of Promotion



When you embark on a new experience, whether that is a new job, event or even buying a new pair of shoes, there are always feelings of anxiety and caution. Beginning my internship with the Canadian Angus Association was no different. There is a quote which always offers me encouragement by A. G. Phillips: “It is not what we know that scares us, it is what we do not,” and now there is no doubt in my mind that this was an opportunity I could not have denied myself. 

My advocating began very quickly as we finished training on Friday, April 26th and my first event was on the following Monday! Given that I did not have much time to reflect before going out and promoting, my natural instincts really took over. Being a Junior exhibiting at so many shows as a 4-H member and a Canadian Junior Angus member in the past, I really enjoy being at all the shows and talking to children about their calves and show year. I feel we can all agree there is nothing that compares to the utter joy in nine-year–olds eyes as they get handed that first ribbon as their doting grandparents are snapping pictures. The Angus breed must be proud of these life skills they provide for their Juniors, such as me, through programming and support thanks to vast volunteers and perseverance of numerous committees.
This week has been unbelievably busy as achievement day season begins and the school year is wrapping up. I began my week out at Ponoka District Achievement Day judging grooming. This was a great event with around 50 members who were all keen to exhibit their projects. Achievement day was always a lot like Christmas for me, leaving events not as work but more like a gift. 

Moving on from my day spent with 4-H members, I stepped into the classroom. This has always been one of my favourite places to be. I had the opportunity to visit Donalda and Forestburg schools in the last couple days, reaching over 100 students ranging from ages 8 to 12, educating them on their impact on the agriculture industry as consumers as well as the benefits of eating beef. These pasture-to-plate presentations really encouraged the children to reflect on where their food comes from and all the steps of production it takes before that hamburger lands on their bun. It was so enlightening to see children talking and asking questions about Canadian Angus, Angus beef and agriculture in general. 

In addition to being out in the field and visiting classrooms, I have been in the Calgary office right in the middle of all the action that is the Angus breed. Through my time in the office I have been busy keeping an eye on social media and scouting out future ideas for promotion. Based on the archives I have had the chance to explore and develop, I want to congratulate the Canadian Angus members on their exceptional campaigns through this last year in the various Angus publications as well as the overwhelming support of those in agriculture (producers included) of the breed and the benefits of the industry as a whole.
On behalf of Matt, Karla and myself, I would like to offer thanks to the outstanding support staff in the Angus offices in Alberta, Saskatchewan and Ontario as well as the constructive field work the two interns (Stacey Domolewski and Erin Toner) provided last year for leaving such a great legacy for the Angus breed and the intern program along with the encouragement of the Canadian Angus Association members.

I’ve only been on the job three weeks, but I sure feel like I have accomplished a great deal! Be sure to keep your eyes open for Karla, Matt and me, as still ahead are Summer Synergy (Olds, AB), Calgary Stampede Cattle Trail (Calgary, AB), Canadian Junior Angus Showdown (Armstrong, BC) and various events that may be in your area! As well feel free to contact us if we could be assistance or advantage at any events in your area!
 


Posted by Katie Dietrich
Feedback: kdietrich@cdnangus.ca