Monday, July 31, 2017

5 Great Reasons to Attend CBIC 2017

 5.    Entertainment
Some conferences have some pretty fantastic entertainment and CBIC 2017 is among them. I had the opportunity to meet and hang out with country artist Drew Gregory last year. He’s back this year and I hear he has new music. I can’t wait to be among the first to hear some of it. CBIC 2017 will also feature Justin Ament. I’m looking forward to his live show. Two great Alberta country stars entertaining us and keeping us energized—that’s a great conference perk!

Just hanging out with my new friend, country artist Drew Gregory
4.    Live Cattle Demonstrations & Ranch Rodeo

Stampede Park is a fantastic venue for CBIC because we are able to mix live animals with speakers. Learning opportunities include low-stress cattle handling techniques and best practices to keep animals calm in chutes and alleys. CBIC also includes a ranch rodeo with top ranch hands competing in everyday cattle and horse handling scenarios.

3.    Speakers like Olympian Jon Montgomery

I don’t know what an Olympic gold medallist is going to say in a keynote address to 750 beef producers, but I want to hear it first-hand! I’ll never forget watching 2010 Olympic coverage and seeing Jon strolling through the streets of Whistler drinking from a pitcher of beer, basking in his success, high-fiving anyone who held their hand out. I don’t watch the Amazing Race but I’ve heard he’s a great host. I have no idea what he’s going to say, but I know he’ll say it with enthusiasm.

And there are many other fascinating speakers, including Chef Izu Ani of YSeventy7; Dr. John Campbell, Department Head, Large Animal Clinical Studies, Western College of Veterinary Medicine; Don Close, VP Animal Protein, Rabo AgriFinance; Kathy Larson, Economist, Western Beef Development Centre; John Masswohl, Government & International Relations Liason, Canadian Cattlemen's Association; Doug Porter, Chief Economist, BMO; Rich Vesta, CEO, Harmony Beef; and our very own Canadian Angus Association President Elect, Trevor Welch. I can’t think of any other conference that offers such a wide array of speakers and varied insights and perspectives on our industry.

2.    Enjoy Dinner at the Canada Beef Centre of Excellence

I personally believe that the Canada Beef Centre of Excellence (CBCE) is one of the best-kept secrets in the beef industry. It is an amazing facility! And the food is absolutely incredible! I bet it’s pretty difficult to work in the building when the chefs are hard at work creating culinary delights. I attended an industry event hosted at the CBCE in June and every dish was Instagram worthy. I would never have thought of using beef fat to make shortbread cookies, but the imaginative and talented chefs at CBCE did and they were out of this world!

So join the Alberta Beef Producers Farm Tour on Monday, August 14th that is hosted by Alberta Beef Producers and Silver Guitar Sponsor Chinook Financial. The full-day event includes a tour of the University of Calgary, Veterinary Medicine Faculty, a ranch and a feedlot tour and dinner at the CBCE.

The Canada Beef Centre of Excellence is an amazing facility. Don`t miss the opportunity to experience it yourself!

1.    Networking

About 650 people attended CBIC 2016. That’s a lot of beef producers! I volunteered at the registration desk on the first day and the second morning and I got to meet a lot of those people. It was a great way to match names to faces, meet people that I follow on Twitter, and to meet new people. It was also a great way to catch up with industry people that I don’t see or interact with on a regular basis.

It doesn’t matter who you bump into or talk to at CBIC—you have at least one thing in common with everyone there, which makes it pretty easy to start a conversation. You never know where it might lead—a new friendship, a mentor/mentee relationship, or even a new customer or supplier.

Find your own reasons to attend CBIC 2017 by checking out the conference website at Register now—there are only about 100 spaces left!

Post by Tina Zakowsky